Renewal Brewing to Open in Uptown Martinsville

Renewal Brewing to Open in Uptown Martinsville

Renewal Brewing, a new craft brewery, is set to open its doors this week at 32 Franklin Street in the
heart of Uptown Martinsville. Owned and operated by Herb Atwell and Karl Herzberg, Renewal
Brewing aims to bring new energy into Martinsville’s Uptown area.

A Multi-Phase Vision

The vision for Renewal began two years ago when Atwell and his wife Peggy Donivan were attending
an evening event in Uptown Martinsville.

“We saw how vibrant it could be,” Donivan said. “It was a good crowd and a fun night. We looked over
at Franklin Street and thought how great it would be to see all those storefronts lit up and open at night,
to have places for the crowd to go once the event was over.”

Phase one of the brewery’s opening will feature a speakeasy and brewhouse in the basement level of the
historic 1893 building that was constructed with Carnegie steel. The building, which has housed various
businesses over the years including an A&P grocery store, has undergone a meticulous renovation and is
now set to become a cornerstone of Uptown Martinsville’s revitalization.

The three-phase renovation and opening will celebrate Martinsville’s past, present, and future.

The downstairs speakeasy, also known as the “Uptown Underground”, is complete with an upright grand
piano from the early 1900s- harkens back to Martinsville’s past. Phase two, which the team hopes to
complete later this year, will be a modern-day brewpub with food options, and phase three will be a
rooftop space where, Atwell says, people will be able to look out at Martinsville and the mountains
beyond and imagine what the future will hold for the city.

A Community Hub

Renewal Brewing takes its name from the owners’ hope that the brewery will inject new energy into
Uptown Martinsville and help spur revitalization efforts in the area. The team aims to help increase foot
traffic in uptown by creating a lively and welcoming community space. The brewery features twelve
unique craft beers on tap, all brewed on-site with Herzberg overseeing the brewery operations. While
Atwell and Donivan plan on a full schedule of live music, theme nights, and even dueling piano events,
they also look forward to relaxed evenings where customers come to enjoy the cozy speakeasy vibe and
enjoy time with friends. The space will also be available for private event rentals.

“We see what Martinsville can be,” Atwell explained. “There’s potential here for everyone to thrive and
grow. We hope that opening this brewery will inject new energy into Uptown and help spur on
revitalization efforts. We want Martinsville to be a destination.”

Grand Opening

Renewal Brewing is slated to open to the public Thursday, June 6 from 4:00 PM to 10:00 PM. Initial
operating days will be Thursday through Sunday. Customers can follow Renewal Brewing on Facebook
for the most up-to-date hours and information.